Single-niche vs Multi-niche Blogs: Which one is better and why?
Deciding a blog’s niche is among the first steps of starting a new blog. Many people start a single-niche blog in which they discuss one particular topic. On the other hand, some people go for a multi-niche blog in which they write on multiple niches or topics. Ever wondered which blog is beneficial in the long run and why? Are you still deciding about your blog’s niche? Well, this write-up is a comparison between single-niche vs multi-niche blogs.
If you search ‘Single-Niche vs Multi-Niche Blog’ on YouTube or Google; almost all the results that you will come across will be voting for ‘Single-Niche Blog’.
Although, single-topic blogs are good because one remains focused on a single topic and somehow it is easier to rank on Google or build a community/following; yet, there are many other aspects that we need to take into consideration.
Based on my experience, I will explain which one is better and why!
So, let’s start.
As you can see, mine is a multi-topic/multi-niche blog. I enjoy writing on multiple topics. One day I write on ‘Tech’, the other day, I go for the subject-based articles. Hence, I neither fall short of keywords, nor I feel limited and get fed up.
My take: Multi-niche blog is way better than a single niche blog. You will learn why.
Myths about Multi-niche Blogging
Let’s burst some famous ‘Myths’ about Multi-Niche Blog.
Difficulty in SEO | No Easy Ranking | Google Dislikes Multi-Niche Blogs
As already said, I am writing this based on my personal experience. My blog is ranking on multiple keywords related to multiple and unrelated niches.
Many of my subject-based articles are ranking well and attracting traffic. At the same time, I am also successful in ranking book summaries. Along with that, my multiple tech-related blog posts are ranking too (like this one).
Always remember! Google does not rank websites. It ranks pages. If you have published a quality article with proper (on page & off page) SEO; there is no reason Google won’t rank you.
Moreover, there are thousands of multiple topic high authority websites like Quora, Wikipedia, Mashable, etc. that always rank at the top on the search engine results like Google, Yahoo Search, Bing, etc. On most of the keywords that you search for, these sites will appear on position 1 or 2.
Furthermore, all news websites are multi-topic. They cover sports, entertainment, current affairs, religious news, movies, etc. All such websites show an easy ranking on whatsoever keyword of whatever difficulty you search for.
Provided all such empirical and obvious evidence, why should we believe someone when he says; Google does not like or rank a multi-niche website?
My personal experience is; what matters for SEO and ranking is your domain’s age and authority. Google also analyzes the traffic behavior on your website. It checks the bounce rate on your website. If users are staying for long and reading your full article with less bounce rate, it will impact the overall site status and position.
To rank a multi-niche blog, all you will need is to do proper SEO on the specific keywords. Improve the readability of your content. Use easy language. Break the sentences. Use short sentences. Try to make your content understandable to an average reader. Provide the information to your audience that they are looking for.
Single-Niche blog will build your Audience/Subscribers
It is definitely true. If you are writing on one single topic, the relevant audience will bookmark your website and keep visiting again and again.
But, what is the need of building the numbers of your subscribers when you can attract unlimited traffic from search engines with proper SEO?
Personally, I have never bookmarked or subscribed to any website. Whenever I needed any information; I searched for it in Google and visited the top results. Afterward, I simply left the pages without subscribing or bookmarking the website. I never felt a need or urge to follow any specific website. I know I would get 100s of results from search engines whenever I will look for them. Why should I then bookmark websites?
Simply, do proper SEO and rank your pages. People looking for relevant information will automatically land on your page through search engines.
After all, nobody searches for a specific website; people search for specific keywords. So rank your pages on keywords, not your domains.
Single-Niche blog finds more Advertising and Guest Post Requests and Earning Opportunities
This is something not specifically limited to Single-niche blogs. In fact, Multi-niche blogs because of their greater outreach find more requests and opportunities.
Just imagine, how much bloggers want and willing to pay to get a backlink from nytimes, or any other high authority news websites; no matter these sites are multi-niche.
Similarly, you would probably be unable to get space on these sites for your advertisement.
Advertisers search for blogs with more traffic and in terms of traffic, multi-niche blogs hold more potential. Similarly, the number of guest post requests depends upon blog authority.
In short, multi-topic sites hold equal or even more potential for advertisement and guest post requests than single-topic sites.
These were some popular ideas and myths about multi-niche blogs that we have tried our best to clear.
Now, we should discuss some pros of Multi-niche blogs that make them better than single-niche blogs.
Pros/Advantages of Multi-niche Blogs
A multi-niche blog is better than a single niche in multiple aspects. Let us explore those aspects.
Unlimited Ideas, Keywords, Topics
Single niche blogs are very limited. On a single topic blog, it becomes difficult to find keywords, topics, etc. to write on just after a few months or a year. Being confined to a single topic, one can easily get fed up soon.
On the other hand, for the multi-niche blog, you have unlimited ideas and keywords to write engaging articles on and attract traffic.
Suppose, you started a pet blog. You will cover all its necessary topics in a few months. Just after a few months, you will feel repetition in your content and topics.
On the other hand, if you start a magazine sort of blog with multiple categories and niches, you will play openly. You will never feel bored or stuck at any point.
More Traffic and More Revenue
As we have discussed that a multi-niche blog offers you the opportunity of unlimited writing. Ultimately, you will rank your blog on many diverse and infinite keywords. Consequently, this will translate into more traffic.
With more and more traffic, you will earn more and more revenue from different Ads, Guest Posts, advertisements, etc.
Thus, multi-niche blogs hold more potential in terms of earnings than single niche blogs.
Opportunity to Explore More and Learn More
A multi-niche blog will make you the jack of all trades and might be the master of some of them. You will get to learn something about everything. You will be able to expand your learning horizons. This will make you a better person in terms of knowledge and skills.
On the other hand, a single niche website will limit your learning. You will stick to one topic for life. This might make you the master of that particular area; but to grow and evolve, one must know or learn something about everything under the sky.
With a multi-niche blog, you will engage with an audience with diverse backgrounds. You will get more exposure to the world. Different people will read your content. You will grow and evolve as a blogger.
If you want to continue your blogging journey without getting fed up, go for a multi-niche website. You can choose the main niche and then sub-niches side-by-side.
Do not limit yourself. Expand your blog, your knowledge, learning, and skills!!